Blue ocean strategy and new business models in the food industry: the Eataly case

Bologna, Noemi (A.A. 2014/2015) Blue ocean strategy and new business models in the food industry: the Eataly case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 123. [Bachelor's Degree Thesis]

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Abstract/Index

Theoretical perspective. Blue ocean strategy. The business model. Industry insight. Italian large-scale food retailing. Consumer analysis. The Eataly case. The company. Eataly value curve and business model canvas. Empirical research. Interview. Consumers’ perception.

References

Bibliografia: pp. 119-123.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Boccardelli, Paolo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Jan 2016 15:42
Last Modified: 31 Aug 2018 08:29
URI: https://tesi.luiss.it/id/eprint/15256

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