On word of mouth Valence: the impact of face-saving mechanisms on online WOM

Meloni, Edoardo (A.A. 2014/2015) On word of mouth Valence: the impact of face-saving mechanisms on online WOM. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 61. [Bachelor's Degree Thesis]

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Abstract/Index

The importance of WOM. Impression management and face theory. The experiment.

References

Bibliografia: pp. 48-55.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 07 Mar 2016 11:17
Last Modified: 07 Mar 2016 11:17
URI: https://tesi.luiss.it/id/eprint/15694

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