Gamification: video game concepts in marketing study & modern day use

Bergamo, Federico (A.A. 2015/2016) Gamification: video game concepts in marketing study & modern day use. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 32. [Bachelor's Degree Thesis]

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Abstract/Index

Gamification, the discovery of something always known. Case studies of gamification users. Case study analysis and comparison.

References

Bibliografia: p. 32.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2015/2016
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 20 Oct 2016 13:00
Last Modified: 20 Oct 2016 13:00
URI: https://tesi.luiss.it/id/eprint/17081

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