Johnson & Johnson

Barra, Edoardo (A.A. 2015/2016) Johnson & Johnson. Tesi di Laurea in Introduction to business economics, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 38. [Bachelor's Degree Thesis]

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Abstract/Index

Historical overview. Commercial segments of Johnson & Johnson’s operation: consumer/medical device/pharmaceutical. Define vision and mission. How SWOT and 5 Porter’s forces influence a firm’s business plan. Johnson and Johnson’s business model. How Johnson and Johnson sustains its leadership position.

References

Sitografia: p. 37.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Introduction to business economics
Thesis Supervisor: Tiscini, Riccardo
Academic Year: 2015/2016
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 24 Mar 2017 08:06
Last Modified: 24 Mar 2017 08:06
URI: https://tesi.luiss.it/id/eprint/18542

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