To what extent is online advertisement avoided by the millennials: generation Y?
Taglione Giannattasio, Emanuele (A.A. 2015/2016) To what extent is online advertisement avoided by the millennials: generation Y? Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]
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Abstract/Index
Advertisement. How does online advertisement work Avoidance. Analysis model of ad avoidance. Millennials. Methodology.
References
Bibliografia: pp. 36-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2015/2016 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 May 2017 10:13 |
| Last Modified: | 31 May 2017 10:13 |
| URI: | https://tesi.luiss.it/id/eprint/18771 |
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