Sistema di vendita di network marketing

Bruno, Niccolò (A.A. 2016/2017) Sistema di vendita di network marketing. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 48. [Bachelor's Degree Thesis]

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Abstract/Index

Network marketing. Differenze tra il network marketing e i business tradizionali. La sottile linea tra la legalità e l'illegalità: lo schema piramidale e le catene infinite. Interpretazione teorica del fenomeno del network marketing. L'empowerement del cliente. Caso Herbalife. Caso Amway.

References

Bibliografia: pp. 47-48.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Marketing
Thesis Supervisor: De Angelis, Matteo
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 03 Oct 2017 06:52
Last Modified: 03 Oct 2017 06:52
URI: https://tesi.luiss.it/id/eprint/19409

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