The luxury market in Italy and China: a two way internationalization

Chiarello, Nicole (A.A. 2016/2017) The luxury market in Italy and China: a two way internationalization. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 78. [Bachelor's Degree Thesis]

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Abstract/Index

The concept of luxury and its evolution across time and cultures. Luxury concept: definition, etymology, characteristics of luxury. Italy vs China: the shades of the luxury concept. Luxury in Italy. Luxury in China. Two-way internationalization. Chinese transition from manufacturers to consumers to potential producers. The cooperation Italy and China in the luxury market in the future.

References

Bibliografia: pp. 75-78.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2017 08:49
Last Modified: 02 Nov 2017 08:49
URI: https://tesi.luiss.it/id/eprint/19716

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