The marketing strategy of film distributors: Lucky Red case study

Nardi, Lucia (A.A. 2016/2017) The marketing strategy of film distributors: Lucky Red case study. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 72. [Bachelor's Degree Thesis]

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Abstract/Index

Movie industry. Movie industry: evolution and supply chain. Lucky Red case study. Targeting and positioning strategy. Marketing mix.

References

Bibliografia e sitografia: pp. 69-71.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2016/2017
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Nov 2017 11:39
Last Modified: 02 Nov 2017 11:39
URI: https://tesi.luiss.it/id/eprint/19725

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