The impact of social media on luxury fashion brands

Giglioli, Sara (A.A. 2016/2017) The impact of social media on luxury fashion brands. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 105. [Bachelor's Degree Thesis]

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Abstract/Index

Research questions. Theoretical framework. The business model canvas. Definitions of luxury. Luxury fashion brands. Social media. Origins of social networks. Methods. Findings. Qualitative content analysis of visual posts.

References

Bibliografia: p. 80.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 08:44
Last Modified: 15 May 2018 08:44
URI: https://tesi.luiss.it/id/eprint/20914

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