The effectiveness of brand logo in providing benefits to customers and companies

Battista, Stefano Alojsio (A.A. 2016/2017) The effectiveness of brand logo in providing benefits to customers and companies. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]

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Abstract/Index

Introduction to base concepts for this paper. Expected effects of brand logo on public. Effects of brand logo on companies. Survey analysis.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 10:15
Last Modified: 15 May 2018 10:15
URI: https://tesi.luiss.it/id/eprint/20934

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