Consumers’ perceptions about product related services: comparison across different product categories

Landi, Vincenzo (A.A. 2017/2018) Consumers’ perceptions about product related services: comparison across different product categories. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 119. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Role and classification of product related services. Objectives and purposes of my research. Summary of results. Consumers’ perception about PRS in specific product categories: clothing. Consumers’ perceptions about PRS in specific product categories: hi-tech. Consumers’ perceptions about PRS in specific product categories: food.

References

Bibliografia: pp. 113-114.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 15 Jan 2019 13:58
Last Modified: 15 Jan 2019 13:58
URI: https://tesi.luiss.it/id/eprint/21890

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