Fashion conglomerates and the massification of the luxury experience: the Hermès case

Mennini, Benedetta (A.A. 2017/2018) Fashion conglomerates and the massification of the luxury experience: the Hermès case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 97. [Bachelor's Degree Thesis]

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Abstract/Index

The luxury massification: a social analysis. An historical background to the luxury world. The new global trends: the massification of the fashion and luxury world. The spread of the fast-fashion: the secrets of Zara’s success. The Hermès case study.

References

Bibliografia: pp. 84-97.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jan 2019 07:50
Last Modified: 17 Jan 2019 07:50
URI: https://tesi.luiss.it/id/eprint/21915

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