Service dominant logic analysis and application to the fitness industry: the Virgin Active case

Crivellini, Sofia (A.A. 2017/2018) Service dominant logic analysis and application to the fitness industry: the Virgin Active case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Francesca Vicentini, pp. 70. [Bachelor's Degree Thesis]

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Abstract/Index

Conceptual framework. Tangible and intangible output differences and managerial implications. Industry, market and product analysis. The establishment of the industry. Virgin Active case analysis. Virgin group.

References

Bibliografia: pp. 68-70.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Vicentini, Francesca
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 17 Jan 2019 08:12
Last Modified: 17 Jan 2019 08:12
URI: https://tesi.luiss.it/id/eprint/21920

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