Customer relationship management: i nuovi strumenti del marketing relazionale
Pecora, Cristiano (A.A. 2008/2009) Customer relationship management: i nuovi strumenti del marketing relazionale. Tesi di Laurea in Filosofia dell'impresa, LUISS Guido Carli, relatore Flavio Felice, pp. 160. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Evoluzione del marketing bancario italiano. La multicanalità bancaria. Il customer relationship management in banca. Fidelizzare il cliente con il CRM.
References
Bibliografia e sitografia: pp. 152-158.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Political, Economic and Institutional Communication (84/S) |
| Chair: | Filosofia dell'impresa |
| Thesis Supervisor: | Felice, Flavio |
| Thesis Co-Supervisor: | Cocozza, Antonio |
| Academic Year: | 2008/2009 |
| Session: | Summer |
| Deposited by: | Users 642 not found. |
| Date Deposited: | 25 Mar 2011 18:29 |
| Last Modified: | 25 Sep 2018 10:36 |
| URI: | https://tesi.luiss.it/id/eprint/2442 |
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