Place branding: how to build a powerful tourism brand
Falzarano, Sabino (A.A. 2018/2019) Place branding: how to build a powerful tourism brand. Tesi di Laurea in Tourism management, Luiss Guido Carli, relatore Matteo Giuliano Caroli, pp. 114. [Master's Degree Thesis]
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Abstract/Index
“Place branding”: a recent marketing concept with an ancient applications’ set. Selling post-industrial cities. Origin of the concept of place branding. Destination as a distributor of touristic products. How measuring performance in tourism.
References
Bibliografia e sitografia: pp. 107-109.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Tourism management |
| Thesis Supervisor: | Caroli, Matteo Giuliano |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Mar 2020 08:03 |
| Last Modified: | 11 Mar 2020 08:03 |
| URI: | https://tesi.luiss.it/id/eprint/25885 |
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