How CSR affects brand equity: the case of the Italian fashion industry
Illiano, Sara (A.A. 2019/2020) How CSR affects brand equity: the case of the Italian fashion industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 114. [Master's Degree Thesis]
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Abstract/Index
Why sustainability theme is so important. Who are millennials and gen Z? Fashion market. La dolce vita: the Italian fashion market. What is CSR. Problems with Carroll’s pyramid. Advantages CSR activity. The power of branding. Green marketing. Marketing research.
References
Bibliografia e sitografia: pp. 101-106.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2019/2020 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Apr 2021 12:46 |
| Last Modified: | 15 Apr 2021 12:46 |
| URI: | https://tesi.luiss.it/id/eprint/29041 |
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