La crescita della Brand Equity attraverso delle partnership internazionali
Petrone, Silvia (A.A. 2008/2009) La crescita della Brand Equity attraverso delle partnership internazionali. Tesi di Laurea in Strategie d'impresa, LUISS Guido Carli, relatore Francesco De Leo, pp. 173. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
La marca e il suo valore. La costruzione della Brand Equity. I Brand globali. Gli accordi per la crescita della Brand Equity.
References
Bibliografia: pp. 171-173.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S) |
| Chair: | Strategie d'impresa |
| Thesis Supervisor: | De Leo, Francesco |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 21 Apr 2011 17:48 |
| Last Modified: | 19 May 2015 22:42 |
| URI: | https://tesi.luiss.it/id/eprint/3644 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
