Luxury fashion brands in the metaverse: the antecedents of customer brand engagement
Civitelli, Lucrezia (A.A. 2022/2023) Luxury fashion brands in the metaverse: the antecedents of customer brand engagement. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 116. [Master's Degree Thesis]
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Abstract/Index
The metaverse. Luxury fashion brands in the metaverse. Customer brand engagement of luxury fashion brands in the metaverse. Theoretical framework. Literature review. Knowledge gap. Methodology, analysis & findings. Qualitative analysis. Quantitative analysis. Theoretical contributions & managerial implications.
References
Bibliografia: pp. 84-90. Sitografia: pp. 91-96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2022/2023 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Jan 2024 09:26 |
| Last Modified: | 09 Jan 2024 09:26 |
| URI: | https://tesi.luiss.it/id/eprint/37402 |
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