Navigating the abyss: managing brand reputation after an advertising campaign failure
D'Aprano, Alessandro (A.A. 2022/2023) Navigating the abyss: managing brand reputation after an advertising campaign failure. Tesi di Laurea in Management, Luiss Guido Carli, relatore Francesca Vicentini, pp. 40. [Bachelor's Degree Thesis]
|
PDF (Full text)
Download (7MB) | Preview |
Abstract/Index
What is a publicity? why publicity is important. Which effects it has. How to create a publicity. Disadvantages of bad publicity. Dolce&Gabbana's scandal. Balenciaga's scandal. Versace's scandal. Stereotypes. Political t-shirt.
References
Bibliografia: pp. 39-40.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Vicentini, Francesca |
| Academic Year: | 2022/2023 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 27 Feb 2024 16:51 |
| Last Modified: | 27 Feb 2024 16:51 |
| URI: | https://tesi.luiss.it/id/eprint/37964 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
