Manzionna, Alessandra (A.A. 2022/2023) Claiming sustainability in the fashion sector: an investigation into consumer behavior and perceptions and the extent to which sustainable fashion exceeds trendiness. Tesi di Laurea in Fashion management, Luiss Guido Carli, relatore Carlo Fei, pp. 90. [Master's Degree Thesis]

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Abstract/Index

Context and theoretical background of corporate social responsibility. Approaching Sustainable practices within the fashion industry. The price of sustainability. Customer acceptance of sustainability and the greenwashing threat. Inside-the-industry movements. From voluntary to compulsory disclosure: the regulatory framework at EU level. Means of information accessible to investors and consumers: sustainability certifications. A critical examination of third-party certification systems in the fashion industry. Methodology of the study. Scope of the study. Data collection and research design. Dummy variables. Creation of a new variable: ProbTot. Results. Discussion. Unpacking the complexity of sustainable fashion consumer behavior. CSR communication and brand trust in the luxury fashion sector.

References

Bibliografia: pp. 62-70.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Fashion management
Thesis Supervisor:	Fei, Carlo
Thesis Co-Supervisor:	Festa, Alberto
Academic Year:	2022/2023
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	27 Jun 2024 15:31
Last Modified:	27 Jun 2024 15:31
URI:	https://tesi.luiss.it/id/eprint/39158

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