The psychology of luxury goods consumers: a comparison between Asians and Westerns
Cattelan Preindl, Vittoria (A.A. 2023/2024) The psychology of luxury goods consumers: a comparison between Asians and Westerns. Tesi di Laurea in Behavioural economics and psychology, Luiss Guido Carli, relatore Massimo Egidi, pp. 62. [Bachelor's Degree Thesis]
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Abstract/Index
Behavioural approach. Introduction to behavioural economics and psychology. Behavioural economics and luxury goods. Luxury consumption dynamics. Luxury goods. What is meant by luxury goods? Dynamics of luxury: cultural contexts and consumer behaviour. Consumers’ luxury value perception. Consumers’ luxury value perception in a cross-cultural framework. Asians vs Westerns luxury consumption. Asians luxury consumption. Westerns luxury consumption.
References
Bibliografia: pp. 55-62.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Politics: Philosophy and Economics (L-36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Egidi, Massimo |
| Academic Year: | 2023/2024 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Oct 2024 14:59 |
| Last Modified: | 10 Oct 2024 14:59 |
| URI: | https://tesi.luiss.it/id/eprint/40016 |
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