Customer relationship management in the automotive sector

Pugliese, Claudia (A.A. 2009/2010) Customer relationship management in the automotive sector. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 102. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


CRM teoria. CRM nel settore automotive. CRM in Renault: case study. CRM in concessionaria: case study.


Bibliografia: pp. 99-102.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Gregori, Gianluca
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 17 May 2011 16:39
Last Modified: 13 Nov 2018 13:34


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