Emotional marketing e politiche di comunicazione: il caso Coca-Cola: open happiness
Verde, Federica (A.A. 2009/2010) Emotional marketing e politiche di comunicazione: il caso Coca-Cola: open happiness. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Luca Pirolo, pp. 67. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il marketing. The Coca-Cola Company. Il percorso pubblicitario.
References
Bibliografia e sitografia: pp. 65-67.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Pirolo, Luca |
| Academic Year: | 2009/2010 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 20 May 2011 20:37 |
| Last Modified: | 18 Sep 2018 12:45 |
| URI: | https://tesi.luiss.it/id/eprint/4401 |
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