Politiche e strategie di fashion marketing: case study: Geox

Nataloni, Giorgia (A.A. 2009/2010) Politiche e strategie di fashion marketing: case study: Geox. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 148. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Il sistema moda e il fashion marketing. Le politiche di prodotto e di prezzo. Le politiche di comunicazione e distribuzione. Il caso Geox.


Bibliografia: pp. 146-148.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2009/2010
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jun 2011 15:12
Last Modified: 13 Nov 2018 13:48
URI: https://tesi.luiss.it/id/eprint/4905


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