Brand equity valuation: an empirical model based on real options theory

Palandri, Stefano (A.A. 2010/2011) Brand equity valuation: an empirical model based on real options theory. Tesi di Laurea in Corporate finance, LUISS Guido Carli, relatore Francesco Baldi, pp. 55. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

A real option approach to brand valuation. The empirical model. Discussion, implications and limitations.

References

Bibliografia: pp. 51-55.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (28)
Chair: Corporate finance
Thesis Supervisor: Baldi, Francesco
Academic Year: 2010/2011
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 17 Jan 2012 14:53
Last Modified: 27 Apr 2017 10:26
URI: https://tesi.luiss.it/id/eprint/6598

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