La brand extension di Benetton: hotel & resort

Cagna, Gloria (A.A. 2010/2011) La brand extension di Benetton: hotel & resort. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 251. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Il brand. La brand extension. Il brand Benetton: "United Colors of Benetton". Oltre il casual wear: l'estensione del brand Benetton nel settore "hotel".


Bibliografia: pp. 245-251.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 09 Mar 2012 10:13
Last Modified: 13 Nov 2018 14:52


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