Il mercato dei soft drink: Coca-Cola vs Pepsi Cola
Grillo, Stefania (A.A. 2010/2011) Il mercato dei soft drink: Coca-Cola vs Pepsi Cola. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 196. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il mercato dei soft drink. Coca-Cola vs Pepsi Cola: dalle origini al brand positioning. Coca-Cola vs Pepsi Cola: case study.
References
Bibliografia: pp. 192-196.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Marketing strategico |
| Thesis Supervisor: | Ibarra, Máximo |
| Thesis Co-Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2010/2011 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 16 Jul 2012 15:27 |
| Last Modified: | 18 Sep 2018 12:45 |
| URI: | https://tesi.luiss.it/id/eprint/7971 |
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