Il mercato dei soft drink: Coca-Cola vs Pepsi Cola

Grillo, Stefania (A.A. 2010/2011) Il mercato dei soft drink: Coca-Cola vs Pepsi Cola. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Máximo Ibarra, pp. 196. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Il mercato dei soft drink. Coca-Cola vs Pepsi Cola: dalle origini al brand positioning. Coca-Cola vs Pepsi Cola: case study.


Bibliografia: pp. 192-196.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77)
Chair: Marketing strategico
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jul 2012 15:27
Last Modified: 18 Sep 2018 12:45


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