Il brand e la corporate social responsibility

Magliozzi, Chiara (A.A. 2010/2011) Il brand e la corporate social responsibility. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 106. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Un pò di storia. Definizione di brand equity. L'importanza della comunicazione d'impresa. Principali definizioni di corporate social responsibility.


Bibliografia: p. 106.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Cassetta, Ernesto
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 16 Jul 2012 15:32
Last Modified: 13 Nov 2018 15:15


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