Cadbury vs Kraft: more than a chocolate war

Fava, Federica (A.A. 2011/2012) Cadbury vs Kraft: more than a chocolate war. Tesi di Laurea in Introduction to business economics, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 44. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The theory behind takeovers. Overview of Kraft foods. Post merger events. Lesson from Kraft’s takeover of Cadbury.

References

Bibliografia: pp. 41-44.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Introduction to business economics
Thesis Supervisor: Tiscini, Riccardo
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 27 Jun 2013 14:32
Last Modified: 19 May 2015 23:26
URI: https://tesi.luiss.it/id/eprint/9739

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