B

Bonuso, Chiara (A.A. 2022/2023) Renting or buying? Leveraging green perceived value to evaluate the impact of different sales services on customers’ willingness to purchase in luxury and non-luxury contexts. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 74. [Master's Degree Thesis]

I

Isaksen, Marie Hundeide (A.A. 2022/2023) Enhancing brand equity through co-creation: a quantitative study on interaction types and individual characteristics. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 66. [Master's Degree Thesis]

N

Nyrud, Sofie Theasdatter (A.A. 2022/2023) Exploring the potential of AR as a persuasive tool to encourage pro-environmental consumer behavior. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]

O

Oulie, Christine (A.A. 2022/2023) The impact of digital nudges on consumer trust in online environments. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 64. [Master's Degree Thesis]

S

Solstad, Christoffer Sveum (A.A. 2022/2023) The impact of brand activism and consumer feedback replies on consumer attitudes and purchasing behaviour. Tesi di Laurea in Customer value analytics, Luiss Guido Carli, relatore Michele Costabile, pp. 45. [Master's Degree Thesis]