A

Abdul Qayyum, Alaptageen (A.A. 2024/2025) Leveraging AI in marketing to drive sustainable practices: a strategic framework for eco-conscious consumers in Italian fashion industry and the role of AI vs human recommendations. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 90. [Master's Degree Thesis]

B

Bianchi, Norma Kyriaki (A.A. 2024/2025) The attempt to reframe luxury fashion: neo-craftsmanship, consumer perception and strategic marketing approaches. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 79. [Master's Degree Thesis]

Butt, Muhammad Noman (A.A. 2024/2025) The impact of emotional appeals in organic food packaging on consumer purchase intent and willingness to pay: the case of Guilt vs. Pride. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 86. [Master's Degree Thesis]

G

Guler, Kerem (A.A. 2024/2025) How does gamification in eco-driving influence consumer behavior? Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 57. [Master's Degree Thesis]

Gazulli, Antonella (A.A. 2023/2024) Sustainable consumption in the era of artificial intelligence. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 61. [Master's Degree Thesis]

I

Iademarco, Roberto (A.A. 2023/2024) Implementing today to improve tomorrow: the sustainable way of Plastica Sud. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 59. [Master's Degree Thesis]

M

Mazzanti, Valentina (A.A. 2023/2024) Sustainable consumption in the hair salon industry: an empirical study on consumer perceptions of premium Kao’s Kerasilk products. Tesi di Laurea in Sustainability for marketing, Luiss Guido Carli, relatore Alessandro Maria Peluso, pp. 54. [Master's Degree Thesis]