Items where Author is "Cicerchia, Francesco"
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Number of items: 2.
Cicerchia, Francesco (A.A. 2024/2025) When fashion becomes experience: assessing the experiential diversification strategy of luxury fashion brands. Tesi di Laurea in Corporate strategy, Luiss Guido Carli, relatore Francesca Romana Arduino, pp. 63. [Master's Degree Thesis]
Cicerchia, Francesco (A.A. 2022/2023) Product scarcity strategies and consumers’ reactions in the fashion and luxury sectors: the combined role of the perceived aesthetic appeal and status consumption orientation. Tesi di Laurea in Competitive strategy, Luiss Guido Carli, relatore Andrea Sestino, pp. 49. [Bachelor's Degree Thesis]



