Iovino, Marilena (A.A. 2022/2023) Artification in luxury fashion brands: art limited edition collaborations and art foundations: a comparative study of the effects on the perceived personality and exclusivity of the brand. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 86. [Master's Degree Thesis]