Iula, Benedetta (A.A. 2024/2025) Beyond excess: experiences, membership and personalization to overcome luxury fatigue. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 75. [Master's Degree Thesis]

Iula, Benedetta (A.A. 2022/2023) Marketing 4.0, metaverso e artificial intelligence nel mondo del lusso: i casi Tiffany e Bulgari. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Michele Costabile, pp. 79. [Bachelor's Degree Thesis]