Items where Author is "Langella, Eliana"
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Langella, Eliana (A.A. 2020/2021) How artificial intelligence is impacting on marketing research strategy action cycle? A multiple case study approach to the beauty industry. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 78. [Master's Degree Thesis]
Langella, Eliana (A.A. 2018/2019) Interaction of value creation and value capture in open innovation: analysis of pharma industry. Tesi di Laurea in Economia e gestione delle imprese, Luiss Guido Carli, relatore Maria Isabella Leone, pp. 63. [Bachelor's Degree Thesis]