Items where Author is "Magalotti, Bianca"
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Magalotti, Bianca (A.A. 2023/2024) Triggered by trend: the role of social media influencers in FOMO driven impulse buying. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 56. [Master's Degree Thesis]