Items where Author is "Maranelli, Carolina"
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Maranelli, Carolina (A.A. 2015/2016) How does social media affect luxury fashion brands? An empirical study focused on luxury brand values, perceived social media activities and consumer engagement. Tesi di Laurea in Organizing innovation, LUISS Guido Carli, relatore Richard Tee, pp. 109. [Master's Degree Thesis]