Items where Author is "Pulimeno, Martina"
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Pulimeno, Martina (A.A. 2024/2025) Traditional brand advertising versus influencer marketing: a study in the luxury beauty sector as a high-involvement purchase context. Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 52. [Bachelor's Degree Thesis]



