Items where Author is "Ye, Jun"
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Ye, Jun (A.A. 2024/2025) How has ASOS leveraged social media to build brand loyalty and drive engagement among Gen Z consumers and what lessons can startups learn from its strategy? Tesi di Laurea in Marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 84. [Bachelor's Degree Thesis]



