Lamaj, Eden (A.A. 2024/2025) AI-powered omnichannel strategies in Albania: transforming customer journeys in an emerging market. Tesi di Laurea in Artificial intelligence & digital marketing, Luiss Guido Carli, relatore Maximo Ibarra, pp. 88. [Master's Degree Thesis]

Barbaro, Andrea (A.A. 2024/2025) Next-gen advertising: how artificial intelligence is reshaping business performance. Tesi di Laurea in Artificial intelligence & digital marketing, Luiss Guido Carli, relatore Maximo Ibarra, pp. 79. [Master's Degree Thesis]