Bachelor's Degree Thesis

Di Palo, Concetta (A.A. 2022/2023) Digital fashion: la moda del futuro. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 44. [Bachelor's Degree Thesis]

Giannascoli, Francesca (A.A. 2022/2023) Digital nudging theories for driving sustainable changes in the GDO industry. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 85. [Bachelor's Degree Thesis]

De Gaspari, Riccardo Oreste (A.A. 2021/2022) Digital marketing e SEO nel settore del trasporto aereo. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 45. [Bachelor's Degree Thesis]

Morelli, Emanuele (A.A. 2021/2022) La digitalizzazione dell'industria musicale: analisi di mercato e caso studio CESVI. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 42. [Bachelor's Degree Thesis]

Mei, Lorenzo (A.A. 2021/2022) Blockchain, NFT e digital customer experience nel mondo calcistico: il caso Sorare. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 61. [Bachelor's Degree Thesis]

Cagini, Lorenzo (A.A. 2021/2022) Crowdsourcing and digital platforms innovation: a comparative analysis. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 53. [Bachelor's Degree Thesis]

Fasolino, Lorenzo Pio (A.A. 2021/2022) Sartoria italiana e digital marketing transformation: innovare la customer experience tradizionale. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 62. [Bachelor's Degree Thesis]

Falce, Aurora (A.A. 2021/2022) The impact of digital transformation on teamwork: rethinking the organization. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 69. [Bachelor's Degree Thesis]

Andreoli, Valerio (A.A. 2020/2021) L'evoluzione del modello di business nel mercato dei videogames. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 42. [Bachelor's Degree Thesis]

Oliva, Claudio (A.A. 2020/2021) The enhancement of business results through relationship marketing and subscription based business models. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 52. [Bachelor's Degree Thesis]

Cambieri, Margherita (A.A. 2020/2021) Digital transformation e CSR, verso il fenomeno delle B Corp: i casi esemplari di Patagonia e Fratelli Carli. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 62. [Bachelor's Degree Thesis]

Voltolina Boffi, Lavinia (A.A. 2020/2021) L'impatto dello user generated content nell'industria musicale: il caso Matteo Romano. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 68. [Bachelor's Degree Thesis]

Galdieri, Francesco (A.A. 2020/2021) SEO e Google: strategie di resilienza per massimizzare il valore. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 51. [Bachelor's Degree Thesis]

Buscaino, Francesco (A.A. 2020/2021) Turismo digitale e impatto del Covid-19 nel settore turistico: il caso Rivazzurra. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 71. [Bachelor's Degree Thesis]

Cicerchia, Stefano (A.A. 2020/2021) The digital transformation in the sneaker market: Nike's in-store customer experience. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 74. [Bachelor's Degree Thesis]

Cirese, Claudio (A.A. 2019/2020) L’evoluzione del digital marketing nell’era dei big data: pro e contro del consumer profiling. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 35. [Bachelor's Degree Thesis]

Caperna, Marco (A.A. 2019/2020) An overview over the watch industry: the impact of digital marketing transformation and the evolution of companies strategies. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 71. [Bachelor's Degree Thesis]

Epifani, Barbara (A.A. 2019/2020) Digital marketing as an essential tool for restaurants' survival in an ever changing future. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 42. [Bachelor's Degree Thesis]

Blasetti, Chiara (A.A. 2019/2020) Digital transformation and retail technologies: technologies' role in retail's recovery after Covid-19. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 46. [Bachelor's Degree Thesis]

Cappiello, Matteo (A.A. 2019/2020) Digital transformation nella comunicazione: analisi del mezzo radiofonico. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 53. [Bachelor's Degree Thesis]

Polito, Roberta Maria (A.A. 2019/2020) Il design thinking come leva strategica per il digital marketing aziendale: il caso Fjord. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 33. [Bachelor's Degree Thesis]

De Angelis, Andrea (A.A. 2019/2020) I vocal assistant: l'evoluzione della customer experience attraverso i touchpoint vocali. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 65. [Bachelor's Degree Thesis]

Coppotelli, Annamaria (A.A. 2018/2019) Il digital marketing e l'evoluzione della customer experience nel turismo online: insight dal caso Booking.com. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 69. [Bachelor's Degree Thesis]

Guarinoni, Giorgio (A.A. 2018/2019) Unconventional marketing: il teatro immersivo e l'esperienza di Save the Children. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 45. [Bachelor's Degree Thesis]

Gizzi, Virginia (A.A. 2018/2019) Family influencer marketing: il caso Ilaria Di Vaio. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 62. [Bachelor's Degree Thesis]

Lequio, Giacomo Adelmo (A.A. 2018/2019) Digital transformation: Italian SMEs and the challenges of the information age. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Donatella Padua, pp. 52. [Bachelor's Degree Thesis]