Master's Degree Thesis

Santamaria Ferraro, Flavio (A.A. 2024/2025) fast-growing segment: study of the evolution of customer loyalty in the drugstore sales channel. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 86. [Master's Degree Thesis]

Landolfi, Stefano (A.A. 2024/2025) The use of traditional business metrics vs AI: machine learning-the Ferragamo case. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 148. [Master's Degree Thesis]

Capaccio, Gianvito (A.A. 2024/2025) Music marketing in Brazil: regional consumption, acoustic features and strategy optimization on Spotify. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 104. [Master's Degree Thesis]

Ambrosino, Ludovica (A.A. 2024/2025) Synthetic data in action: evaluating practical applications in customer analytics. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 117. [Master's Degree Thesis]

Magalotti, Bianca (A.A. 2023/2024) Triggered by trend: the role of social media influencers in FOMO driven impulse buying. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 56. [Master's Degree Thesis]

Rabino, Tommaso (A.A. 2023/2024) The impact of media and social media on stock market reactions to CSR scandals. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 83. [Master's Degree Thesis]

Morelli, Elena (A.A. 2023/2024) The impact of price competitiveness on brand performance: a comparative analysis of Neoblanc and ACE in Portugal and Italy. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 91. [Master's Degree Thesis]

Franceschini, Emanuele (A.A. 2023/2024) The role of fatigue in decision-making: evidence from online poker games. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 70. [Master's Degree Thesis]

Terrulli, Vincenzo (A.A. 2022/2023) The effects of recommendation systems on sales forecasting and customer engagement in the fashion world. Tesi di Laurea in Statistics for marketing, Luiss Guido Carli, relatore Francesco Salate Santone, pp. 91. [Master's Degree Thesis]