Facebook brand fan pages and their impact on online branding and marketing strategy
Stevens, Estèe (A.A. 2011/2012) Facebook brand fan pages and their impact on online branding and marketing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Simona Romani, pp. 75. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework. Research model and hypotheses. Data analysis. Discussion.
References
Bibliografia: pp. 72-75.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Marketing management |
| Thesis Supervisor: | Romani, Simona |
| Thesis Co-Supervisor: | Leeflang, Pieter H. |
| Academic Year: | 2011/2012 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 01 Aug 2013 11:45 |
| Last Modified: | 19 May 2015 23:29 |
| URI: | https://tesi.luiss.it/id/eprint/10059 |
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