A

Alessandrini, Chiara (A.A. 2012/2013) The thin line between believability and persuasiveness: concrete versus abstract language in shaping a company’s social media marketing communication strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 80. [Master's Degree Thesis]

Al Bishr, Mohamed (A.A. 2008/2009) Tourist security in Abu Dhabi. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 198. [Master's Degree Thesis]

B

Barone, Ada Maria (A.A. 2012/2013) What did you say? The effect of language of consumer-generated reviews on consumer behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 84. [Master's Degree Thesis]

Balzer, Valentina (A.A. 2011/2012) From traditional to experiential marketing: the role of CRM and its core importance in fashion and luxury companies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 91. [Master's Degree Thesis]

Buonpastore, Patrizia (A.A. 2011/2012) Online merchandising: how to dress an online fashion shop window: Zalando case study. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 104. [Master's Degree Thesis]

Buda, Rita (A.A. 2011/2012) Celebrity endorsement in the luxury industry: a study on the on-line performance of red carpet events. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

Bencini, Claudia (A.A. 2010/2011) From search engines to sales a feature analysis of 3 major group-buying websites operating in it: Groupon, Groupalia & Letsbonus: an assessment of the effectiveness of their Seo & Webs usability. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 148. [Master's Degree Thesis]

Bruni, Alessia (A.A. 2009/2010) Improving long-term relationship with patients through home telemonitoring applications: a costeffectiveness analyses. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 151. [Master's Degree Thesis]

C

Canciani Graziani, Giulia (A.A. 2017/2018) Implementing machine learning in customer experience: an empirical study on Kickstarter. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Marco Francesco Mazzù, pp. 115. [Master's Degree Thesis]

Cicchetti, Camilla (A.A. 2013/2014) The influence of company’s and public policies over the diffusion of an innovation: the case of the 3d printer in the US. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 74. [Master's Degree Thesis]

Capocasa, Lucia (A.A. 2013/2014) Can you tell why some reviews result more helpful than others? An empirical analysis of utility votes in online consumers reviews adopting the abstractness-concreteness framework of the linguistic category model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 103. [Master's Degree Thesis]

Capriotti, Martina (A.A. 2012/2013) Engaging customers through storytelling: a study on the impact of utilitarian versus hedonic content on the effectiveness of content marketing strategies. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 97. [Master's Degree Thesis]

Chu, Luyuan (A.A. 2009/2010) Made in China: the effect of country of origin in Italian's product evaluation. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 52. [Master's Degree Thesis]

Chen, Jiayi (A.A. 2009/2010) Public self consciousness and attitude toward luxury goods. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 53. [Master's Degree Thesis]

D

Di Salvo, Flaminia (A.A. 2013/2014) Real luxury and sustainability: the role of the made in paradigm. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 79. [Master's Degree Thesis]

Di Biasio, Federica (A.A. 2013/2014) Generation and resolution of conflicts during unplanned purchases, considering the role of the partner in the decision making process and the effectiveness of WOM adopted by consumers. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 77. [Master's Degree Thesis]

D'Andria, Ludovica (A.A. 2013/2014) Unconventional marketing: understanding the role and measuring its impact. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 88. [Master's Degree Thesis]

Di Stanislao, Valeria (A.A. 2013/2014) Male to female or female to male? Investigation of consumer preferences of cross-gender brand extension. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 97. [Master's Degree Thesis]

De Bartolomeo, Caterina (A.A. 2012/2013) Mobile marketing: the influence on consumers' behavior and managerial implications. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Paolo Cellini, pp. 196. [Master's Degree Thesis]

Draisci, Giorgia Micaela (A.A. 2011/2012) The new communication of the fashion world a mix of tradition and innovation. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 78. [Master's Degree Thesis]

Di Cesare, Barbara (A.A. 2010/2011) Rebranding and repositioning a global power brand: Accenture case study. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 124. [Master's Degree Thesis]

Destre, Nicol (A.A. 2010/2011) Green consumer: the impact of environmental awareness on the automotive industry. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 126. [Master's Degree Thesis]

Deng, Shuo (A.A. 2009/2010) New luxury brand strategy masstige and its potential on Chinese luxury market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 41. [Master's Degree Thesis]

F

Francesconi, Silvia (A.A. 2013/2014) Do fashion consumers tailor their messages according to the public? An analysis of WOM and audience tuning. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 74. [Master's Degree Thesis]

Faranda, Andrea (A.A. 2013/2014) Managing global brand architecture: the Coca-Cola Company's adoption of the emerging hybrid model. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 79. [Master's Degree Thesis]

Franza, Matteo (A.A. 2013/2014) Can the language shapes elector's mind? A comparative and interpretative analysis of political speeches given during the last electoral campaigns in: United States, United Kingdom, France and Italy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 70. [Master's Degree Thesis]

Franceschini, Ginevra (A.A. 2010/2011) From visual to virtual merchandising. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 136. [Master's Degree Thesis]

Focanti, Diana (A.A. 2010/2011) Retail network in the luxury market: the importance of location in the jewellery sector. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 168. [Master's Degree Thesis]

G

Gao, Mingming (A.A. 2007/2008) The impact of market orientation perceptions on channel relationship: an empirical study of the Chinese market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Master's Degree Thesis]

L

Luo, Man (A.A. 2013/2014) The impact of product-harm crisis on purchase intention in the different industries in China: moderating effect of age and gender. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

Lombardi, Angelo (A.A. 2011/2012) Social media consumer engagement: a study on the most popular fashion brands' fan pages. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Peter H. Leeflang, pp. 129. [Master's Degree Thesis]

Liu, Yunshan (A.A. 2009/2010) Internet marketing of luxury brands in Chinese market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 41. [Master's Degree Thesis]

Lin, Yingyi (A.A. 2008/2009) The typology of Chinese luxury consumers and comparative study of their consumption. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 54. [Master's Degree Thesis]

Liang, Jie (A.A. 2007/2008) Core competence based post acquisition integration. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]

M

Montinaro, Roberto (A.A. 2013/2014) Market orientation: the startup case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 83. [Master's Degree Thesis]

Moschetti, Filippo (A.A. 2013/2014) Social influence and opinion leadership in the prescription activity of HCV drugs. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 94. [Master's Degree Thesis]

Meta, Francesco (A.A. 2012/2013) How the global economic crisis has affected the shipping industry in Ireland, Greece and Cyprus. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 120. [Master's Degree Thesis]

Machado Miguens, Miguel Pedro (A.A. 2012/2013) Customer relationship management strategies for alumni in business schools: a qualitative analysis. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 89. [Master's Degree Thesis]

Mirti, Valentina (A.A. 2011/2012) Fashion and luxury online: how to replicate and measure the e-experience on the web sites an investigation on brands and customers’ perspectives. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 126. [Master's Degree Thesis]

Mazzarella, Paola (A.A. 2011/2012) What makes an icon: from cultural icons to iconic brands case study: the Furla Candy Bag. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 117. [Master's Degree Thesis]

Morgillo, Rosa (A.A. 2010/2011) Manufacturing outsourcing from China: luxury companies facing the trade-off between the ROI increasing and the risk of brand value decreasing. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 127. [Master's Degree Thesis]

Migliori, Pietro (A.A. 2010/2011) Consumer search for information on the internet: a cross cultural study between Italy and China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 120. [Master's Degree Thesis]

Mazzei, Giampiero (A.A. 2008/2009) A consultancy project for Vodafone Italia: how to improve B2B direct marketing converging telecommunication services. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 123. [Master's Degree Thesis]

N

Nappi, Marco (A.A. 2011/2012) Offshoring strategy: consumers’ point of view. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 88. [Master's Degree Thesis]

P

Palumbo, Simone (A.A. 2013/2014) The word of mouth of unverified contents: the spreading of positive and negative rumors. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 84. [Master's Degree Thesis]

Pignattai, Bianca (A.A. 2013/2014) The word of mouth before the new product launch: how, when, and why it works. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 94. [Master's Degree Thesis]

Prezioso, Elisabetta (A.A. 2012/2013) A new perspective on the link between language abstraction and persuasiveness within word of mouth: the role of consumers’ expertise. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 63. [Master's Degree Thesis]

Polverelli, Benedetta (A.A. 2010/2011) A global growth path for low carbon economies: the case of a German development bank in China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore John Alwyn Mathews, pp. 99. [Master's Degree Thesis]

Peng, Anqi (A.A. 2009/2010) Chinese mainland luxury market insight of post 80s luxury consumption behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 63. [Master's Degree Thesis]

Q

Qian, Wei (A.A. 2013/2014) Research on Chinese consumer’s online shopping intention of books and clothes: based on the theory of planned behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 66. [Master's Degree Thesis]

R

Riggi, Mariangela (A.A. 2013/2014) Gauging the effects of product placement on consumers' minds in term of recognition, positive attitude change and purchase intention: two placements in comparison. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 90. [Master's Degree Thesis]

Ricci, Alessia (A.A. 2013/2014) Emotions and the effect of time: the impact of time passing and the influence of service recovery on long-term post complaint behavior. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 146. [Master's Degree Thesis]

Renna, Stefano (A.A. 2011/2012) How to build brand equity to achieve global expansion: H&S business case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

Rossi, Michela (A.A. 2010/2011) A study on customer adoption of mobile payment: bridging between expectations and reality. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 142. [Master's Degree Thesis]

Rispo, Andrea Russell (A.A. 2009/2010) Web based CRM software (e-CRM) and a pratical application of CRM on-­demand platform: Shell Italia Gas & Power. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 93. [Master's Degree Thesis]

S

Scavelli, Alessandro (A.A. 2013/2014) Electrified vehicle technological option: customer value perspectives from US, Japan, Germany and Italy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, [Master's Degree Thesis]

Segreto, Lucia (A.A. 2013/2014) How green marketing affects the brand equity value. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 132. [Master's Degree Thesis]

Santo, Antonio Stefano (A.A. 2013/2014) Controversy as a vehicle for word of mouth: The reasons behind the adoption of controversial topics in word of mouth. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 67. [Master's Degree Thesis]

Spinilli, Chiara Delfina (A.A. 2012/2013) The role of emotions in the luxury consumption experience: comparing emotional responses in the offline and online environment. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 102. [Master's Degree Thesis]

Schwemmlein, Alice (A.A. 2011/2012) City branding: the relationship between city image and social media: case the perceived destination image of Berlin on travel blogs. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 147. [Master's Degree Thesis]

Savino, Alessio Maria (A.A. 2011/2012) The shopping experience in concept stores: a step forward in the retailing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 122. [Master's Degree Thesis]

Stevens, Estèe (A.A. 2011/2012) Facebook brand fan pages and their impact on online branding and marketing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Simona Romani, pp. 75. [Master's Degree Thesis]

Spalletta, Ivan (A.A. 2009/2010) Advertising avoidance online. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 51. [Master's Degree Thesis]

T

Tascini, Beatrice (A.A. 2013/2014) Lovemarks and lovebrands for the future: the Brunello Cucinelli case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Michele Costabile, pp. 130. [Master's Degree Thesis]

Tang, Jing (A.A. 2012/2013) Reference group effect on luxury herding behavior in China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 50. [Master's Degree Thesis]

U

Urciuoli, Costantino (A.A. 2009/2010) Cross cultural comparsion on positiong strategies based on country of origin effect: the U.K. case. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 110. [Master's Degree Thesis]

W

Wang, Jingru (A.A. 2020/2021) The transformation and upgrading of China's retail industry in the intelligent era. Tesi di Laurea in Marketing management, Luiss Guido Carli, relatore Evangelos Syrigos, pp. 57. [Master's Degree Thesis]

Wu, Shimin (A.A. 2008/2009) Consumer purchase intention on luxury leather bag: application of TPB on Italy & China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 49. [Master's Degree Thesis]

Y

Yuan, Ting (A.A. 2013/2014) Online consumer review: impact on consumer purchase intention in China based on gender difference. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 84. [Master's Degree Thesis]

Z

Zhang, Ang (A.A. 2010/2011) Brand marketing on SNS and user perception: an empirical study under the Chinese context. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 60. [Master's Degree Thesis]

Zhu, Jinchao (A.A. 2008/2009) Luxury consumption motivation: a comparison between the Italian and Chinese markets. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 49. [Master's Degree Thesis]