Made in China: the effect of country of origin in Italian's product evaluation

Chu, Luyuan (A.A. 2009/2010) Made in China: the effect of country of origin in Italian's product evaluation. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 52. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Conceptual framework hypotheses and methods. Analysis and result. Conclusion, limitation and suggestion for further research & reality.

References

Bibliografia: pp. 50-52.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Cellini, Paolo
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 16 May 2011 09:16
Last Modified: 06 Nov 2018 10:34
URI: https://tesi.luiss.it/id/eprint/4071

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