New luxury brand strategy masstige and its potential on Chinese luxury market

Deng, Shuo (A.A. 2009/2010) New luxury brand strategy masstige and its potential on Chinese luxury market. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 41. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The framework of the study. Research background-the trend of new luxury. Masstige, the major mode of new luxury. Masstige strategy in Chinese luxury market.

References

Bibliografia: pp. 40-41.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2009/2010
Session: Summer
Deposited by: SARA DI PERNA
Date Deposited: 16 May 2011 09:21
Last Modified: 06 Nov 2018 10:36
URI: https://tesi.luiss.it/id/eprint/4072

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