From search engines to sales a feature analysis of 3 major group-buying websites operating in it: Groupon, Groupalia & Letsbonus: an assessment of the effectiveness of their Seo & Webs usability

Bencini, Claudia (A.A. 2010/2011) From search engines to sales a feature analysis of 3 major group-buying websites operating in it: Groupon, Groupalia & Letsbonus: an assessment of the effectiveness of their Seo & Webs usability. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 148. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Group-buying. Methods and results. Search engine optimization and website usability. Analysis.

References

Bibliografia: pp. 142-148.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2010/2011
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 06 Jun 2012 18:00
Last Modified: 19 May 2015 23:09
URI: https://tesi.luiss.it/id/eprint/7736

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