Consumer purchase intention on luxury leather bag: application of TPB on Italy & China

Wu, Shimin (A.A. 2008/2009) Consumer purchase intention on luxury leather bag: application of TPB on Italy & China. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Alberto Marcati, pp. 49. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Research background. Theoretical framework. Hypothesis development. Research methodology. Result analysis and hypothesis testing. Discussion and implications. Limitations and suggestion for future research.

References

Bibliografia: pp. 36-37.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (84/S)
Chair: Marketing management
Thesis Supervisor: Marcati, Alberto
Thesis Co-Supervisor: Boccardelli, Paolo
Academic Year: 2008/2009
Session: Summer
Deposited by: Chiara Annulli
Date Deposited: 19 Jul 2011 13:15
Last Modified: 19 May 2015 22:54
URI: https://tesi.luiss.it/id/eprint/5732

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item