Facebook brand fan pages and their impact on online branding and marketing strategy

Stevens, Estèe (A.A. 2011/2012) Facebook brand fan pages and their impact on online branding and marketing strategy. Tesi di Laurea in Marketing management, LUISS Guido Carli, relatore Simona Romani, pp. 75. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Theoretical framework. Research model and hypotheses. Data analysis. Discussion.

References

Bibliografia: pp. 72-75.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Marketing management
Thesis Supervisor: Romani, Simona
Thesis Co-Supervisor: Leeflang, Pieter H.
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 01 Aug 2013 11:45
Last Modified: 19 May 2015 23:29
URI: https://tesi.luiss.it/id/eprint/10059

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